Fractional product manager and full-stack builder. I design and build web applications for SMEs and SaaS companies, Shopify stores that sell, and websites you own. One person from the first call to handover, in English.
SMEs and SaaS companies need to decide what to build, then build it. Online brands need to sell. And every business needs a website it owns. The same method throughout: a written scope, numbers we track, one person to talk to.
The product manager you can't yet justify hiring full time. I turn a vague need into an executable scope, hold the delivery rhythm, and build the application myself when that is the fastest route.
01 3 ways to work together
A store that sells, traffic that arrives and customers who come back. Shopify, Meta Ads and Klaviyo, run on the same numbers: add-to-cart rate, checkout abandonment, average order value.
02 3 levers, one person
A fast, well-ranked website that you own. On a CMS so your team edits it alone, delivered as code in your repository, or rebuilt from the existing site without losing its rankings.
03 4 formats, depending on where you start
Five questions, about 20 seconds. You get the service that fits, a budget range and a timeline, with no email address asked.
Take the questionnaireI started out building online stores for small businesses. Today I lead products in-house at a B2B SaaS company and take on product and web projects at a fixed price. The two jobs feed each other: I know what a sloppy scope costs, because I'm also the one who takes it to production.
Not values on a page: three commitments written into the quote, verifiable during the engagement, and enforceable at the end.
A scope document listing everything you will do is worthless. Mine lists what you will not do, and why: which feature moves to v2, which edge case stays manual, which request costs more than it will ever return. That document is what stops the roadmap being rewritten every month.
A written scope within 48 hours of the call, a marketing site live in one to three weeks, a demo at the end of every one-to-two-week cycle. If I slip, you see it at the next cycle rather than at delivery, and you can stop there, with no penalty.
A checkout flow is judged on three numbers: add-to-cart rate, checkout abandonment, average order value. We measure them before, decide changes on that basis, and read them again after. A redesign that moves none of the three has produced nothing, however good it looks.
I don't work with everyone. These three situations are where I add the most, because I have lived both sides of them: the one who sets the scope and the one who takes it to production.
You know exactly where it hurts, nobody has time to write it down, and the agency quotes you have received so far price a scope that was never defined. We start by writing that scope, not by building.
You can't yet justify a full-time product manager, and what's missing isn't more specs: it's someone to make the calls, hold them over time, and leave the team self-sufficient.
Or a site rented from a platform you want to leave without losing your search rankings. Success is measured on conversion and on owning your own site, not on another aesthetic refresh.
What I am not the right person for. Development alone, as extra hands on a backlog written by someone else. Pure graphic design. Full-time on-site work. AI promises that do not hold up in production.
Shopify has been part of my work since 2017: more than 160 stores built or taken over, from a first launch to a full migration off PrestaShop. A store is judged on three numbers (add-to-cart rate, checkout abandonment, average order value), not on how the mockup looks.
Small-business owners, craftspeople, founders. The originals are in French; the translations below stay as close to their wording as possible.
Read all reviews on GoogleWe worked with Pascal on the migration and redesign of our website. Pascal did an excellent job and made himself available throughout the project. He is very clear and concise in what he undertakes. We recommend him!
We are delighted with our collaboration with Pascal. Everything went smoothly and delivery was fast! The result lives up to our expectations and we are getting very positive feedback from our customers. Recommended without hesitation!
We brought Pascal in for an audit and design work on our website. We appreciated his professionalism and responsiveness. An expert in his field and proactive, we highly recommend him.
Pascal set up my store in record time. When I struggled to understand how to update it, he took the time to record a video and showed me in a few minutes how to get unstuck.
Pascal is very serious, efficient and professional. I have trusted him with building several of my stores and have never been disappointed. Highly recommended!
A great experience building my website! Pascal is very available and very quick to make changes, even during his holidays. Many thanks for such professionalism.
170+ projects since 2017. Three of them below: a redesign, a migration and a product built from scratch. The full portfolio, with screenshots, is on the portfolio page.
The first half of the engagement produces documents, not screens, and you can stop at the end of it.
15 to 45 minutes, free. You leave with a written summary and a go / no-go, including “an off-the-shelf tool would do better” when that's the honest answer.
Screens, data model, journeys, edge cases, and what will not be built.
A clickable journey with every state planned. The source file is yours.
Epics and tickets with acceptance criteria, readable by you and your team at any time.
One to two weeks each, with a deployed preview at the end. You redirect as you go.
Your infrastructure, your repository, written docs and a recorded walkthrough.
Yes. Calls, written scopes, specifications, documentation and code comments can all be in English. Day-to-day I work in both languages: French with clients in France, English with teams elsewhere in Europe. Client reviews on this page are translated because the originals are French.
Lyon, France, Central European Time. Most engagements are fully remote, with a video call at the end of each cycle and a board you can read at any time. On-site work is possible in Lyon and, case by case, elsewhere with a travel surcharge.
You do. The code lands in your own repository from day one, in a standard stack any developer can pick up. Source files, documentation and access are handed over at the end, along with a recorded walkthrough. There is no mandatory maintenance contract: if you come back, it's because you want to.
Yes, daily, and I don't hide it: that is what makes it possible to ship in weeks what used to take months. What it does not change: I review, I test, and I stand behind every line delivered. You receive readable, documented code on your own repository.
Invoices are issued in euros from France, payable by bank transfer. I operate under the French franchise en base de TVA scheme, so no VAT is charged on my invoices, and none is reclaimable. The amount on the quote is the amount you pay.
Fifteen minutes on context, deadline and budget. If the subject isn't right for me, I say so on that call and point you to someone better placed. It's more profitable for both of us than a quote written to be polite.
Each service page gives a starting price. The scope sets the final price, and we write the scope together.
