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Since 2018, I have been scoping and building online stores, websites and web applications for industrial SMEs, SaaS companies and brands that sell online. More than 170 projects delivered, with the same point of contact from the first call to launch.
I started in 2018 by building online stores for SMEs, craftspeople and independents. Across more than 170 projects delivered, most of the delays I saw came from a scope that was never written down: nobody had set out in writing what was to be delivered.
In 2023, I founded Crypto Excel, an online software product (SaaS) for tracking cryptocurrency portfolios. I ran it end to end, from positioning to customer support.
Today, I am an in-house product manager at a B2B SaaS company, and I take on freelance work at a fixed price, on a written scope. On your projects, I write the scope and then build what it describes, with no one in between you and the person writing the code.
Engineering degree from ECAM, a French engineering school. Bilingual French / English, based in Lyon. Remote, and hybrid in the Lyon area.
Book a 15-minute callFor eight years, three client profiles have kept coming back. I know their situations from both sides: the person who sets the scope and the person who builds it. If you recognise yourself in one of them, the discovery call will go quickly.
You run the company or its operations, and you know exactly where it hurts, but nobody has had time to write the need down. So the agency quotes you have received so far price a tool whose scope does not exist. My work starts with writing that scope.
See product scoping →You are a founder or a CTO, with no product manager and no budget for a permanent hire. I come in as extra support, or as cover while you recruit, to make the calls on priorities and hold them over time, with the goal that the team no longer needs me when I leave.
See PM-as-a-Service →Customers drop off between the basket and payment, or the store is rented from a platform you want to leave without losing your search rankings. The result is measured on three numbers: add-to-basket rate, checkout abandonment and average order value.
See the e-commerce service →Whether you run an SME, a SaaS company or an online brand, the way I work is the same.
I deliver written specifications, a prioritised backlog (the ordered list of what remains to be built) and, when it is the fastest route, the code that goes with them. Your team receives deliverables it can use straight away.
You deal directly with the person who scopes, builds and delivers, with no salesperson or project manager in between. The scope and the price are written down before we start, and I stay reachable after delivery.
I work every day in Linear, Figma, Notion and GitHub, the tools most product and engineering teams already use. I join your existing workspaces directly.
I use language models every day to write code and documents, which makes it possible to deliver in a few weeks projects that used to take several months. I review, I test and I remain responsible for every line delivered.
More than 170 projects delivered, including more than 160 Shopify stores built or taken over. Lecturer for two consecutive years at ESD Lyon, then for two consecutive years at the CREA school in Switzerland, teaching e-commerce courses and website-building workshops.
A cryptocurrency portfolio manager. First an early version in spreadsheet form to test the idea, then a full online software product, upgraded for more than three years. Run end to end as its founder.
I lead a full product team of developers and testers. I write the specifications in Linear (epics, user stories, acceptance criteria) and produce mockups and prototypes with Claude Design and Claude Code. I also lead the integration of AI into the product, in particular with MCP, the protocol that lets an AI assistant use a piece of software's data and functions.
Describe it in fifteen minutes: you will know on the call whether I can take it on, and the project is priced within 48 hours. The call is free.
Common tools that your teams probably already know. Another provider or a new hire can take over the project without going through me.
Projects where I scope and build come first. Development on its own and design on its own are still possible, at a day rate of €650 excl. VAT, depending on my availability.
First choiceScoping and building on the same project: a product, a web application, a store or a website.
Also possibleDevelopment on its own, on a task list written by your team.
First choiceInterface design for a project I am building, paired with your designers if you have any.
Also possibleDesign on its own, interface or graphic.
First choiceRemote, at a fixed price, on a written scope.
Also possibleDays on site in Lyon and the surrounding region, for workshops and progress reviews.
More than 40 reviews, with an average rating of 4.9 out of 5, published on Google and Facebook. The originals are in French; the translations below stay as close to their wording as possible.
A free fifteen-minute call to set out the context. If your need doesn't match what I do, I tell you on the call.