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Eight years designing, building and shipping to production for industrial SMEs, SaaS companies and brands that sell online. A long-term partner, with the experience needed to make the call and decide with full knowledge of the facts.
I started in 2017 building online stores for SMEs, craftspeople and independents. More than a hundred and seventy projects later, I have seen up close what makes a product fail: almost never the technology, almost always a scope nobody dared to write down.
In 2023, I launched my own SaaS, Crypto Excel. I ran it end to end, from positioning to support, on a product where every decision had a real cost.
Today I lead products in-house at a B2B SaaS company, and I take on fixed-price work on a written scope. Both feed the same reflex: I know what a sloppy scope costs in weeks of development, because I am also the one who takes it to production.
Engineering degree (ECAM), bilingual French / English, based in Lyon. Remote, and hybrid in the Lyon area.
Eight years of engagements have ended up drawing three recurring profiles. If you recognise yourself in one of them, the discovery call will go quickly.
A process still running on shared files and emails, a need for a tool that is clear in people's heads but never written down, and agency quotes that price a scope that doesn't exist. My work starts with writing that scope.
Capable developers, a roadmap that shifts at every committee, and no budget for a permanent PM. I come in as extra support, or as cover while you recruit, with the goal that the team no longer needs me when I leave.
A store that sells but loses customers in the checkout funnel, or a site rented from a platform you want to leave with your search rankings intact. The result is judged on conversion, not on looks.
Whether you are an agency subcontracting work, a company looking for product support or a founder building a first version: the way it works doesn't change.
I don't bill for status reports. I hand over written specs, a prioritised backlog and, when it is the fastest route, the code that goes with them. Your teams see someone arrive who unblocks things, not someone who needs briefing.
No sales / project manager / developer trio to coordinate. One person, a scope written before we start, a clear rate. The person who scopes is the person who builds, and the one who stays reachable after delivery.
Linear, Figma, Notion, GitHub: I work every day with the reference tools of the trade, the ones most product and tech teams have already adopted. No learning time to plan for: I arrive with well-established habits.
I use language models every day to produce code and documents: that is what makes it possible to ship in weeks what used to take months. What it doesn't replace: I review, I test and I stand behind every line.
Expertise in designing Shopify stores, and more than 170 projects delivered. Lecturer at ESD Lyon and at the CREA school, teaching e-commerce courses and website-building workshops.
A cryptocurrency portfolio manager. First an MVP in spreadsheet form to test the idea, then a full SaaS, upgraded for more than three years. Run end to end as chief operating officer.
Leading a full squad of developers and QA. Writing specifications in Linear (epics, user stories, acceptance criteria) and producing artefacts with Claude Design and Claude Code. Deep integration of AI into the product, in particular through the MCP protocol.
Nothing exotic: tools your teams already know, so that the handover doesn't depend on me.
Development alone, as extra hands on a backlog written by someone else.
Product, web building, or both on the same project.
Pure graphic design.
Pairing with your product designers, without replacing them.
Full-time on-site work.
Remote, at a fixed price, on a written scope.
AI promises that don't hold up in production.
Tested uses of AI, with costs and limits quantified.
More than forty five-star reviews published on Google and Facebook. The originals are in French; the translations below stay as close to their wording as possible.
Fifteen minutes to set out the context. If the need isn't for me, I say so there and then.