Home E-commerce Shopify
New builds, redesigns and migrations of Shopify stores, plus an audit day when a store is losing sales between the cart and checkout. The store and its logins stay in your name.
Engo Eyewear
Blox
Les P'tits Canons
Sinivali
La Robe de Plage
Celest Club
Centre Nutrition Berdoz
Trésor Ethnique
My Good Tea
Cocoon Dream
Le Bouchon Français
Tcheex
Sunny Day
Epsilone
Tout Chapinou
Radermecker
Boku
La Moka Box
Eziclic
Raconte-moi un Chocolat
Coton d'Avril
Coque2sport
Inomega
Nails by HLN
And to decide before committing to any work, an audit day establishes what to fix first.
I also teach Shopify. Two consecutive years at ESD in Lyon, then two consecutive years at the CREA school in Switzerland: an introduction to e-commerce and building Shopify stores in workshops, where each group builds its own store.
I record them at the start, the changes are decided on that basis, and I check them again afterwards to judge the result.
The share of visitors who add a product to their cart. It tells you whether the product page is doing its job: photos, promise, price, availability, information that reassures buyers (delivery, returns, reviews). It is the first number I look at on a store that sells poorly.
The share of customers who reach checkout and leave without ordering. The most common causes: shipping costs revealed too late, a mandatory customer account, a missing payment method, a page that loads too slowly. Each fix is checked against this number.
The average amount of an order. It goes up with bundles, complementary products suggested at the right moment, and a free-shipping threshold calculated on your own margins.
Is your store losing sales at checkout? The audit day records these 3 numbers, reviews the purchase journey through to checkout and leaves you with a written assessment, with the fixes ranked by expected gain. See its price.
Starting prices, theme not included. Your project is priced within 48 hours of the discovery call.
You apply the fixes yourself or hand them over to me. The same day can be used as an advisory day, working live with your team: catalogue, apps, getting to grips with the admin.
Book a 15-minute callWe keep what works and rework the rest: theme, purchase journey, product pages. For a store that already sells but whose foundations have aged.
Book a 15-minute callA new store, delivered ready to sell: customised official theme, site structure, product pages, checkout, basic SEO and apps chosen sparingly.
Book a callNo VAT charged: VAT exemption scheme for small businesses, art. 293 B of the French General Tax Code.
The Shopify theme comes on top of the cost of the service: usually around €350, paid once.
Sports eyewear with a head-up display, sold direct to runners and cyclists in several countries.
A new model to add to a store that was already trading: product pages, highlights and variants, with a redesign centred on the purchase journey, from discovering the product through to checkout.
“I am in contact with Pascal to improve my Shopify store and I really appreciate his very professional and thorough feedback. I recommend him if you need this kind of service.”
Aurélie Lie, Facebook recommendation
“Pascal set up my store in record time. When I struggled to understand how to update it, he took the time to record a video and showed me in a few minutes how to get unstuck.”
Valentin Gentil, Google review
Since 2021, official themes have let you place sections and blocks on any page from the theme editor, without touching the code. They are kept up to date by Shopify or by approved partner studios, and they are what I build stores on.
A theme bought outside Shopify's official catalogue? That is possible too. Mention it on the first call: these themes do not go through Shopify's review, and it is better to know before pricing.
Yes, that is half of the requests. The 15-minute call is for understanding where you stand. If it is not yet clear what is holding sales back, the audit day establishes it and leaves you with a written assessment. If the need is already clear, your project is priced within 48 hours of the call.
It is the same day, at the same price, used in two ways. As an audit, I work on your store and hand you a written assessment, with the fixes ranked by expected gain. As an advisory day, we work live with you or your team: catalogue, choice of apps, acquisition plan, getting to grips with the admin.
Not if the migration is prepared. The content and the URL structure are carried over, and the redirect plan (each old address points to the new one) is written and tested before the switch. That is how the move of Blox from PrestaShop to Shopify was prepared.
No. Shopify hosts the store and keeps the platform up to date. Changes to the site are billed by the day, when you need them, with a concrete deliverable each time.
I favour the features built into Shopify, of which there are more and more, before adding a third-party app. Every app installed can slow the pages down, and many charge a monthly fee.
In fifteen minutes, we take stock of your store and of what to do first. The call is free and you come away with an opinion either way.