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E-commerce: a store that sells, and brings customers back

For retailers, makers and brands that sell online. I build the store on Shopify, bring traffic with Meta Ads and bring customers back with Klaviyo, tracking the same numbers from start to finish.

Book a 15-minute call See the three levers
Store ATTRACT Sponsored Buy CONVERT New order New order New order RETAIN Welcome Cart Post-purchase
Engo EyewearBloxLes P'tits CanonsSinivaliLa Robe de PlageCelest ClubCentre Nutrition BerdozTrésor EthniqueMy Good TeaCocoon DreamLe Bouchon FrançaisTcheexSunny DayEpsiloneTout ChapinouRadermeckerBokuLa Moka BoxEziclicRaconte-moi un ChocolatCoton d'AvrilCoque2sportInomegaNails by HLN Engo EyewearBloxLes P'tits CanonsSinivaliLa Robe de PlageCelest ClubCentre Nutrition BerdozTrésor EthniqueMy Good TeaCocoon DreamLe Bouchon FrançaisTcheexSunny DayEpsiloneTout ChapinouRadermeckerBokuLa Moka BoxEziclicRaconte-moi un ChocolatCoton d'AvrilCoque2sportInomegaNails by HLN
Three levers

A store that sells, traffic, customers who come back.

Each lever has its own page, with its details and pricing. You can start with just one, most often the store, and add the others later.

2 Cart 2 Checkout

Shopify store

A new store, a takeover or a migration, on an official theme, with a purchase journey judged on its numbers rather than its looks.

See the dedicated page →

Sponsored Buy Campaigns CAMPAIGNROASPURCHASES

Meta Ads advertising

Facebook and Instagram campaigns, reliable conversion tracking, results read as cost per purchase and return on ad spend.

See the dedicated page (in French) →

The diagnosis

A store loses its sales in 3 places.

Before choosing a tool, we look at where the sales are being lost. It is almost always at one of these three moments, and each has its lever.

Visitors who leave

Visitors arrive, add to cart, then abandon at checkout. The purchase journey gets in the way instead of helping.

Shopify store →

Customers who only buy once

A first purchase, then nothing. Every sale starts from zero and costs advertising all over again.

Klaviyo email (in French) →
Method

3 steps, in this order.

Every engagement starts by recording the store's numbers. They point to the lever to work on first, then serve to judge the result.

1 · MEASURE The starting numbers cart, checkout, average order 2 · PRIORITISE The right lever traffic, conversion or repeat 3 · ACT Then read again the same numbers, afterwards
The numbers recorded at the start: add-to-cart rate, checkout abandonment rate, average order value, and cost per purchase when the store already advertises.

One lever at a time

We start with the one that unlocks your sales the fastest, most often the store. The others are added once the first one holds.

One point of contact

The person who sets up the store is the one who launches the campaigns and writes the email flows. Nothing gets lost between two providers.

Accounts in your name

Store, ad account and Klaviyo account stay with you. You keep the history and the access, whatever happens.

Price guide

What each lever costs.

Starting prices, to place your budget before the call. The details of each offer are on its page.

Store

Shopify store

from €3,000
fixed price for a redesign, from €5,000 for a new store
  • Customised official theme
  • Checkout funnel and payments
  • Product pages and content

A redesign of your existing store, or a new store delivered ready to sell, content and product pages included.

See the Shopify page
Traffic

Meta Ads advertising

from €1,000
per month, 3-month minimum commitment
  • Conversion tracking and UTMs
  • Campaigns and catalogue
  • Regular review of the numbers

Running the campaigns month after month. The initial setup is offered separately, from €2,000.

See the Meta Ads page (in French)
Repeat purchase

Klaviyo email

from €1,000
per month, 3-month minimum commitment
  • Automated flows
  • Campaigns and segmentation
  • Regular reading of the results

Flows and campaigns month after month. The initial setup is offered separately, from €2,000.

See the Klaviyo page (in French)

The Shopify theme (around €350, paid once) and the advertising budget, paid directly to Meta, come on top of the services. No VAT charged: VAT exemption scheme for small businesses, art. 293 B of the French General Tax Code.

Work

Stores that are live and running.

More than 160 stores built or taken over since 2017. Two stores, and the Meta Ads campaigns of one of them.

Engo Eyewear Shopify store
Shopify storeE-commerce

Engo Eyewear

High-performance sports eyewear sold to demanding runners. Complete redesign of the store and the purchase journey.
5.66average ROAS
2.85%average click-through rate
219attributed purchases
Meta Ads advertisingE-commerce

Engo Eyewear, Meta campaigns

5 campaigns in Europe and the United States, server-side tracking. An average return on ad spend of 5.66 and 219 attributed purchases.
Blox Shopify store after migration from PrestaShop
PrestaShop migrationIndustry

Blox

Plastics machining. Migration from PrestaShop to Shopify, content and search rankings kept, with a visual redesign carried out in the same project.
See all the stores (in French)
QUESTION 3 OF 5 Your result Service Budget Timeline
Online questionnaire

Not sure yet what you need?

Five questions, 20 seconds. You get the service that fits, a budget range and a timeline. No email address asked. The questionnaire is in French.

Take the questionnaire
FAQ

Before we start.

Do I have to take all three?

No. Many engagements start with a single lever, most often the store. On the call, we look at which one unlocks your sales the fastest, and we start with that one.

Do you only work on Shopify?

For the store, yes: it is the platform I have been using since 2017. Meta Ads and Klaviyo connect natively to Shopify, which makes purchase tracking reliable.

Whose name are the accounts in?

Yours. The store, the ad account and the Klaviyo account stay with you, with their history. The advertising budget is paid directly to Meta.

Pascal Degut

A store that needs to sell?

Fifteen minutes is enough to know whether we should work together. The call is free and you leave with an opinion either way.

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