Pascal DegutProduct, e-commerce and websites Book a call

Home E-commerce

E-commerce: a store that sells, and customers who come back

For retailers, makers and brands that sell online. I build or take over the store on Shopify, bring in visitors with Meta advertising and bring customers back by email with Klaviyo. More than 160 stores built or taken over since 2018.

Store ATTRACT Sponsored Buy CONVERT New order New order New order RETAIN Welcome Cart Post-purchase
Engo EyewearBloxLes P'tits CanonsSinivaliLa Robe de PlageCelest ClubCentre Nutrition BerdozTrésor EthniqueMy Good TeaCocoon DreamLe Bouchon FrançaisTcheexSunny DayEpsiloneTout ChapinouRadermeckerBokuLa Moka BoxEziclicRaconte-moi un ChocolatCoton d'AvrilCoque2sportInomegaNails by HLN
3 levers

A store loses sales in 3 places.

Each place has its lever. We start with one, most often the store, and add the others once it is producing results. Each lever has its own page, with the details and pricing.

2 Cart 2 Checkout

Shopify store

Visitors who leave. They fill their cart, then abandon at checkout. I build, take over or migrate the store, and fix what gets in the way of buying.

More on Shopify stores →

Sponsored Buy Campaigns CAMPAIGNROASPURCHASES

Meta Ads

Too few visitors. The store is online, but nobody finds it. I run Facebook and Instagram campaigns and judge them on what each purchase costs.

More on Meta Ads →

Flow Complete my order

Klaviyo email

Customers who only buy once. Every sale starts from scratch and costs advertising all over again. I set up the automated emails (welcome, abandoned cart, post-purchase) and the campaigns.

More on Klaviyo email →

Method

3 steps, in this order.

Every project starts by recording the store's numbers. They show which lever to work on first, then serve to judge the result. The same person sets up the store, runs the campaigns and writes the emails, so the numbers tracked stay the same from one lever to the next.

1 · MEASURE The starting numbers cart, checkout, average order 2 · PRIORITISE The right lever traffic, conversion or repeat 3 · ACT Then read again the same numbers, afterwards
The numbers recorded at the start: add-to-cart rate, checkout abandonment rate, average order value, and cost per purchase if the store already advertises.
Work

Stores that are live and trading.

More than 160 stores built or taken over since 2018. Two of them, and the Meta Ads campaigns of the first.

Rated 4.9/5 on average across more than 40 reviews on Google and Facebook

Pascal is very reliable, efficient and professional. I have trusted him with building several of my stores and have never been disappointed with the service. Highly recommended!

Chad Williams
Google review

We worked with Pascal on the migration and redesign of our website. Pascal did an excellent job and made himself available throughout the project. He is very clear and concise in what he undertakes. We recommend him!

BLOX Usinage Plastiques
Google review
Price guide

What each lever costs.

Starting prices, so you can gauge your budget before the call. Your project is priced within 48 hours of the discovery call, and each offer is set out in full on its own page.

Often first

Shopify store

from €3,000 excl. VAT
fixed price to redesign an existing store, from €5,000 excl. VAT for a new store
  • Purchase journey reworked through to checkout
  • Move to an up-to-date official theme
  • Products, customers and orders kept

For a store that already sells but loses customers along the way. To find out first what is holding it back, the audit day costs €800 excl. VAT on site in Lyon, €650 excl. VAT remotely.

More on Shopify stores
Traffic

Meta Ads

from €2,000 excl. VAT
for the setup, then ongoing support from €1,000 excl. VAT per month, 3-month minimum
  • Purchase tracking set up and checked
  • Campaigns and product catalogue
  • Regular review of the cost per purchase

The setup puts purchase tracking in place and launches the first campaigns. The ongoing support then adjusts them month after month.

More on Meta Ads
Retention

Klaviyo email

from €2,000 excl. VAT
for the setup, then ongoing support from €1,000 excl. VAT per month, 3-month minimum
  • Sign-up forms
  • Automated flows
  • Campaigns by customer group

The setup connects Klaviyo to the store and puts the first flows in place. The ongoing support adds the campaigns and the adjustments month after month.

More on Klaviyo email

On top of the services, paid directly by you: the Shopify theme (around €350, one-off), the advertising budget with Meta and the Klaviyo subscription. No VAT charged: VAT exemption scheme for small businesses, art. 293 B of the French General Tax Code.

QUESTION 3 OF 5 Your result Service Budget Timeline
Online questionnaire

Not sure yet what you need?

Five questions, 20 seconds. You get the service that fits, a budget range and a timeline. No email address required.

Take the questionnaire
FAQ

Before we start.

Do I have to take all three?

No. Many projects start with a single lever, most often the store. On the call, we look at which one will unlock your sales fastest, and we start there.

Do you only work on Shopify?

For the store, yes: it is the platform I have been working with since 2018. Meta Ads and Klaviyo connect directly to Shopify, which makes purchase tracking reliable.

Whose name are the accounts in?

Yours. The store, the ad account and the Klaviyo account stay with you, along with their history. The advertising budget is paid directly to Meta.

Pascal Degut

Want your store to sell more?

In fifteen minutes, we look at where your store is losing sales and which lever to start with. The call is free and you come away with an opinion either way.