Pascal DegutProduct & e-commerce Book a call

Redesign a site without breaking what works

Assessment of the existing site, technical update, content and performance put back in order. Useful when the foundations still hold and rebuilding everything would make no sense, and I tell you so before the quote.

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15 mincall to scope
the need, free

1fixed price, scope and price
written before we start

2 to 4 wksfor a redesign
with a defined scope

170+projects delivered
since 2017

How it runs

3 stages, and your site stays online throughout the project.

A redesign shouldn't take the site offline, nor start from scratch on principle. Each stage has its deliverable, and you can stop after the first one.

The assessment decides the work, the work is done alongside the live site, and the switch is judged on measurements.

The assessment

Technology, performance, search rankings, journeys: the existing site is reviewed before the quote. We know what to redo, what to keep, and sometimes that nothing needs doing.

The work

The new version is built on a private address while the current site keeps running. What already works is carried over as is, not redesigned for the sake of it.

The switch

Go-live in a slot chosen with you, then before-and-after measurements: load time, rankings, conversions. The result is read in the numbers, not in the impression the mockup leaves.

Method

First the assessment, then the quote.

Pricing a redesign without looking at the site means inventing a price. Before the quote, I review the following, and I also tell you when nothing needs doing.

State of the technical foundationsCode structure, dependencies, platform version, accumulated debt. We look at what holds and what won't hold for another year.
Real performanceLoad time measured on mobile and desktop, page weight, uncompressed images, unnecessary scripts. Each point costed in seconds saved.
Existing search rankingsPages that receive traffic, URLs that must be kept, missing markup, duplicate content. This is the asset a redesign most often wrecks.
Journeys and conversionWhere visitors leave, what the page asks them to do, what is missing to decide. On a store, we record the three numbers of the checkout funnel.
Content and clarity of the offerA site can be technically flawless and sell nothing because nobody understands what it offers. I point it out when that is the case.
What not to touchA useful redesign starts with a list of what already works. What works is kept, documented and protected from the project.

Redesign or rebuild

When a redesign beats a new site.

The site holds up, the look has aged

The technical foundations are sound, the content is good, but the site is five years old and it shows. We redo the design and layout without touching the structure or the URLs: the cheapest and most common case.

The site is slow

Uncompressed images, stacked plugins, a heavy theme. A few days are often enough to divide the load time, without rebuilding anything. The gain is measured before and after, not by feel.

The platform holds you back

The subscription keeps climbing, a feature is missing, or you simply want to change tools. Then a redesign is no longer enough: you need a migration, and it is prepared differently.

Case study

Centre Nutrition Berdoz: from a Wix site to a store and a training area.

A micronutrition centre with more than fifteen years of experience, whose Wix site had aged and allowed neither selling online nor offering training courses.

Centre Nutrition Berdoz, a selection of products from the store — The store brings together the centre's supplements and products.

The existing site remains the front door, and the journey leads to the store or to the training.

70+product pages created on a Shopify store built from scratch

2new spaces: the store, and training on Podia

Pricing

A fixed-price redesign, priced on your site.

The quote comes after the discovery call and a first look at the site: scope, price and timeline written down before we start.

Fixed price

Fixed-price redesign

on quote

after the discovery call and the site assessment

Design and layout redone
Content carried over and structure reworked
What already works, kept
Performance checked at delivery

The complete project: design, technical update, content and performance put back in order. Scope, price and timeline written down before we start.

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No VAT charged: VAT exemption scheme for small businesses, art. 293 B of the French General Tax Code.

Feel held back by your current platform? You need a migration, and it is prepared differently.

Online questionnaire

Not sure yet which format you need?

Five questions, 20 seconds. You get the service that fits, a budget range and a timeline. No email address asked.

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FAQ

Before we start.

Redesign or rebuild, how do we decide?

On three criteria reviewed before the quote: do the technical foundations still hold, is the content reusable, and are the existing rankings worth protecting. If all three answers are yes, a redesign costs two to three times less than a rebuild. If the foundations are dead, I tell you rather than bill for patches.

Do I risk losing my search rankings?

If the page addresses don't change, the existing rankings are kept. If pages are renamed, merged or deleted, the site structure changes. In that case, every old address is redirected to its new page.

Do you work on a site built by someone else?

Yes, it is the most common case. I start by looking at the state of the code: structure, dependencies, accumulated debt. If it is clean, we build from there. If it isn't, I tell you frankly, with what each option would cost.

What if the problem is the offer rather than the site?

It happens often. A site that doesn't convert because the offer lacks clarity or the positioning is wrong isn't fixed by changing the font. The useful work is then on clarifying the offer and the positioning, before the design.

A site to get back on its feet?

Fifteen minutes is enough to know whether we should work together. The call is free and you leave with an opinion either way.

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