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Meta Ads advertising for online stores

Facebook and Instagram campaigns that bring buyers, not just clicks. Reliable purchase tracking, campaigns separated by role, and the numbers read as cost per purchase.

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5.66average ROAS,
Engo Eyewear account

219purchases attributed
to the campaigns

2.85%average click-through
rate on the account

Services

What I take on in your account.

A profitable campaign rests first on reliable purchase tracking. The rest (audiences, creatives, budgets) can only be set properly once that foundation is in place.

Conversion trackingMeta pixel and server-side Conversions API, so that every store purchase shows up in the ad account.
UTMs and attributionEvery campaign is tagged, so its sales can be read in your store and your analytics tools, not just at Meta.
Campaign structureProspecting and retargeting kept separate, audiences and budgets split according to what each campaign must deliver.
The product catalogueCatalogue synced from the store, for dynamic ads that show the right product to the right visitor.
Creatives and hooksVariations of visuals and copy to test, by offer and by market.
Reading the numbersCost per purchase, return on ad spend, frequency: we cut what doesn't pay and reinforce what works.

Method

Measure, launch, adjust.

No campaign before reliable tracking: without it, you optimise blind.

Tracking first, campaigns next, and a regular reading of the numbers to decide where the budget goes.

Case study

Engo Eyewear: 5 campaigns in Europe and the United States.

Sports eyewear with a head-up display, sold direct in several countries. The Meta Ads campaigns supported the product launches.

5.66average ROAS

219attributed purchases

2.85%average click-through rate

$0.48average cost per click

Meta Ads Manager for the Engo Eyewear account: the five campaigns that ran and their totals, including an average ROAS of 5.66 and 219 purchases — The account's Ads Manager, limited to the campaigns that ran, with the totals row.

Prospecting and retargetingSeparate campaigns to find new buyers and to bring visitors back, in Europe and the United States.

Server-side trackingThe Conversions API on top of the pixel, so purchases show up in the ad account.

UTMs on every campaignAcquisition you can read across all channels, not just in Meta's statistics.

Pricing

Monthly management, and a setup.

The advertising budget is paid directly to Meta, from your account. My prices cover the work, not a percentage of the spend.

Ongoing

Monthly management

from €1,000 excl. VAT

per month, 3-month minimum commitment

Conversion tracking and UTMs
Campaign structure and catalogue
Creatives and hooks to test
Regular review of the numbers

Managing the campaigns month after month, with a review of the results at each check-in and budgets moved to what pays.

Book a call

To start

Initial setup

from €2,000 excl. VAT

one-off, on your ad account

Pixel and Conversions API in place
UTMs and attribution configured
Campaign structure and catalogue
First campaigns launched

A clean foundation, whatever your site. After that, you run it yourself or we continue month by month.

Discuss it

No VAT charged: VAT exemption scheme for small businesses, art. 293 B of the French General Tax Code.

The advertising budget comes on top of these prices: it is paid directly to Meta, from your account, and you set the amount.

Online questionnaire

Not sure yet what you need?

Five questions, 20 seconds. You get the service that fits, a budget range and a timeline. No email address asked.

Take the questionnaire

FAQ

Before we start.

What advertising budget should I plan for?

It depends on your average order value, your margins and the target markets. We set it together at the start, based on a reasonable cost per purchase to aim for. It is paid directly to Meta, on top of the management fee.

Why a 3-month commitment?

Because an ad account needs a few weeks to learn, and campaigns are judged over several cycles, not the first few days. After 3 months, support continues month by month.

Do you work in my account or yours?

Yours. The ad account, the pixel and the history stay with you. I receive access, which you can withdraw at any time.

Why start with conversion tracking?

Because Meta optimises campaigns based on the purchases it sees coming in. If tracking is incomplete, the campaigns learn from bad data and the budget goes to the wrong place.

Do you also make the creatives?

The variations of visuals and hooks to test, yes, from your photos and brand guidelines. For a full photo or video production, we rely on your resources or a dedicated provider.